The Advent of Generation Why

Quite a bit of research has been done on the workplace integration of Gen-Y.

There are those who say that Gen Y will be good for the workplace:
Five Ways Generation Y May Reinvent IT
Generation Y: They've Arrived at the Workplace with a New Attitude
Gen Y Myths Debunked

There are others who say that Gen Y poses new risks:
Beware a Generation of Risk Takers
Has Generation Y overdosed on self-esteem?
Generation Y: Too Demanding at Work?

I was born in 1983, which puts me squarely in Generation Y. While I won't speak for others close to my age, I do value entrepreneurship and flexibility in my career. I'm always confused by companies that expect to retain me indefinitely, unless they offer unlimited growth within their ranks in the form of easily expanded higher positions to make room for quality people. A 5% raise with a fancier title in my current position is not a promotion, it is a retainer.